Business Development Representative (BDR)/Lead Generation Specialist

Key Responsibilities:

Outbound Prospecting:

• Utilize various channels (phone, email, social media) to conduct targeted outreach to potential clients within the provided B2B database.
• Research and identify key decision-makers and influencers within target organizations.

Sales Experience:

• Any previous sales roles, particularly those involving outbound calling. This could include roles in telemarketing, inside sales, or even direct sales where relationship-building and persuasion were key elements.

Client Relationship Management:

• Experience in managing client relationships, even if it’s not directly in a sales capacity. Roles that involved communication, understanding client needs, and providing solutions are valuable.

Lead Qualification:

• Engage prospects in meaningful conversations to assess their needs, challenges, and potential fit for our products/services.
• Qualify leads based on established criteria and effectively prioritize them for further engagement.

Appointment Setting:

• Schedule high-quality appointments, demos, or meetings for the sales team with qualified leads.
• Maintain accurate records of interactions and appointments in the CRM system.

Collaboration and Communication:

• Collaborate closely with the sales and marketing teams to align strategies and messaging.
•  Provide valuable insights and feedback from prospect interactions to improve targeting and messaging.

Continuous Learning and Improvement:

• Stay updated on industry trends, market conditions, and competitor offerings.
•  Continuously refine outreach strategies and techniques to improve lead conversion rates.